Looking Outward #2 Firewall!
I truly admire this project as it creates such an unnatural and new experience to its user. Its beautiful in appearance and the inclusion of music makes the very technical artwork more organic. Its simple and really effective in creating emotion or interest.
This project surprised me. I’m very interested in text and fonts and how we view different texts and fonts. This piece allows the user to edit text and though this seems so simple its extremely interesting when applied to names or brands that utilize specific fonts and seeing them change under the users influence causes a weird uneasiness for me. When the iconic TIME magazine header came up I felt oddly disturbed when it began to resemble nike’s font.
This whiskey company went for sophisticated and concept but to me failed to hit the mark. In this video the artist tries to convey the sense of smell but all I really see is smoke and glittery, unidentifiable liquids. Its aesthetically pleasing but fails to engage sent. I think five gum did a better job visually representing senses in their commercials.