Joanna – Lookingoutwards2

The Generative Gatsby is a design project in generative typography by Vladimir Kuchinov, it uses nine songs from swing-era musicians such as Ella Fitzgerald, Jelly Roll Morton, Cab Calloway, Count Basie, and more to influence the typographic layout of Fitzgerald’s text. “The algorithm I used transposes The Great Gatsby‘s content according to the attributes of the notes,” Kuchinov says.

This work is a nice piece where an analog medium is enhanced with digital tools. Typography meets processing. music is translated into fonts and letters.

“I have been carefully selected six typefaces for every single instrument. I did a very solid contextual research to fit the concept. For example, drums and percussions are represented by Remington Typewriter font, because this brand was extremely popular …” (Kuchinov in Huffpost, 8th September 2013)