Adam-Assignment-01-2

InstaCRT
A real world camera filter | Ruben Broman & Erik Erikwahlstrom

InstaCRT is a critical response to the growing popularity of photo filter and sharing apps (instagram and others). The creators argue that the photos that the apps create do not represent anything real, but are rather the boring product of an algorithm. I agree with their sentiments and admire their implementation of what they call the “real life photo filter”. It is the perfect mix of art, design, low and high technology.

When an image is taken with the iphone app it is sent to their studio in Sweden where is is momentarily displayed on a miniature CRT screen. A DSLR takes an image of your image displayed on the CRT and sends it back to you. Something about this real world manipulation happening in both the digital and physical realms half way accross the world really appeals to me.

In an ever increasing digital world this project proves that there is something intrinsically beautiful in the analogue physical world. Something that cannot be replicated digitally.

The product of two swedes – @rubenbroman (photographer) & @erikwahlstrom (programmer)

Interestingly when Ray-Ban does the same thing it comes across as soulless – http://designtaxi.com/news/355907/Ray-Ban-Introduces-Real-World-Retro-Filter-Through-Sunglasses/