Lil Miquela is a fictional character, Instagram model and music artist created by the LA based transmedia studio known as Brud Lil Miquela is a virtual art piece that uses Instagram as a medium. She reflects society back on itself in a hyperrealistic way while deliberately never leaving the uncanny valley.
Burd claims that their goal in creating Lil Miquela was to develop “story worlds that have the power to introduce marginalized ideas wrapped in the familiarity of entertainment.” Which I found to be very in line with my own interests
Because of Brud’s rather secretive nature, it is hard to say what specific software they used to create lil Miquela, but it would not be outside the realm of possibility that they used any of the usual culprits (Maya, Blender or Unity) to create or design her.
Similar projects such as Hatsune Miku, and the Gorillaz have existed in the past, from which Brud must have drawn inspiration, however, the interactive nature of the project, the deep realism of her posts and the fact that she exists mainly on the world’s fastest growing social media platform sets her apart and makes her the most interesting iteration of the art form yet.