Avatar Apparel is a conceptual lifestyle brand that shifts your online #brand into meatspace. Clothing ranges from a Google Maps suit (a concept that is realized beautifully in Rachel Binx’s monochōme) to wearing your Facebook wall as a tshirt. My favorite realized line is Searchwear, which pulls the top images from a Google image search of your name and tastefully places them on a suit (highest ranked photos go on the chest, middle ranked go on the arms, lower ranked go on the pants). Why choose what patterns my clothes should have when Google can algorithmically decide what images are most “me”?

Random Darknet Shopper is an automated shopping bot. Each week it’s given a budget of $100 in Bitcoins and randomly choses and purchase one item on the deep web, which it then sends to the Kunst Halle St. Gallen. The items are then displayed at the exhibition “The Darknet. From Memes to Onionland”. Besides the shock value/questionable legality of the bot purchasing things like MDMA, the project presents an interesting portrait of what the modern black market looks like.