Consumption Cycle by Heavy
This is a 84’x32′ mural that was created in Austin, Texas. When viewers held a mobile device up to the mural, they would see the 4 figures in the mural become animated. Viewers could approach it from all angles and see that there is depth to the AR animation. The artwork plays with the ideas of production, consumption, and advertisement. This mural is interactive. Viewers can interact with the mural by touching the words “production” or “beauty”. Their answer will be recorded to a database to see how people interact with urban environments.